About this insight
Try this to craft a strong USP. Once you answer the questions that follow, you will be provided with 4 outputs. 1) A candidate side USP 2) A copywriter's version of your candidate side USP 3) A client side USP 4) A copywriters's version of your client side USP
Example of how to use it
Name of your agency and what you specialize in. (Example: Atalent Services is a tech recruiting firm that specializes in placing senior to executive AI talent)
How it works
- Tell us your goal. Add what you want to achieve — a product, an audience, a deadline.
- Add your brand. Your brand name, business type and brand type are added for you.
- Get your answer. AI writes a tailored answer and saves it to My content.
