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Detailed business journey

Guidance from setting up your business to legal and compliance. Featured journey · 11 steps · 85 topics

Step 2 of 11

Getting Customers: Marketing & Promotion

For SMEs struggling to attract attention and drive engagement.

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Identifying and understanding your target audience target audience identificationcustomer personasmarket segmentation Get resources Crafting a unique selling proposition (USP) unique value propositionbrand positioningcompetitive edge Get resources Building a strong online presence (website, social media, SEO) online presencewebsite developmentSEO Showing below Content creation for blogs, social posts, and videos content creationbloggingsocial media posts Get resources Running effective paid advertising (Google Ads, social media ads) Google Adssocial media adspaid advertising Get resources Email marketing strategies and automation email marketingautomationsubscriber engagement Get resources Leveraging local SEO and Google Business Profile optimization local SEOGoogle Business Profilebusiness listings Get resources Building partnerships with influencers and affiliates influencer partnershipsaffiliate marketingcollaborations Get resources

Insights · Building a strong online presence (website, social media, SEO)

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Templates · Building a strong online presence (website, social media, SEO)

Ideas: Website development guide, SEO strategy checklist, Social media calendar template.

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