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Detailed business journey

Guidance from setting up your business to legal and compliance. Featured journey · 11 steps · 85 topics

Step 2 of 11

Getting Customers: Marketing & Promotion

For SMEs struggling to attract attention and drive engagement.

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Identifying and understanding your target audience target audience identificationcustomer personasmarket segmentation Get resources Crafting a unique selling proposition (USP) unique value propositionbrand positioningcompetitive edge Showing below Building a strong online presence (website, social media, SEO) online presencewebsite developmentSEO Get resources Content creation for blogs, social posts, and videos content creationbloggingsocial media posts Get resources Running effective paid advertising (Google Ads, social media ads) Google Adssocial media adspaid advertising Get resources Email marketing strategies and automation email marketingautomationsubscriber engagement Get resources Leveraging local SEO and Google Business Profile optimization local SEOGoogle Business Profilebusiness listings Get resources Building partnerships with influencers and affiliates influencer partnershipsaffiliate marketingcollaborations Get resources

Insights · Crafting a unique selling proposition (USP)

334 insights match this topic.

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Templates · Crafting a unique selling proposition (USP)

Ideas: USP statement template, Value proposition chart, Brand differentiation slide.

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