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trending_up Growth Engine

Accelerate your business expansion.

Project audience reach, analyze social impact, and build content assets that drive engagement and growth.
Reach
Audience reach
Social
Social interaction
Content
Content creation
Viral
Viral growth

trending_up Growth

visibility
Reach Uncover Your Total Addressable Market (TAM)
share
Social Predict Viral Success Before You Post
article
Content Plan Content That Ranks #1 on Google

article Content Marketing Brand Builder

Quantify how your content builds authority and brand value.

speed Velocity & Reach
1.5%
category Content Mix
verified Authority Signals
30/100
25/100
BRAND AWARENESS SCORE
0
out of 100
Performance Metrics
  • verified Authority Level 0/100
  • star Thought Leadership ★★☆☆☆
ROI Split: Brand vs. Revenue
Brand (60%) Rev (40%)
warning Strategic Gaps
calendar_today 90-Day Action Plan

lightbulb Why use this tool?

Proves content marketing's role in brand building. It quantifies the mix of "brand equity" (long-term trust) and "direct revenue" (short-term conversion) your current strategy is generating.

What is the Content Marketing Brand Builder?

The Content Marketing Brand Builder is a strategic calculator designed to quantify the intangible value of your content efforts. Unlike simple analytics that track views, this tool measures how your content velocity, mix, and engagement contribute to long-term Brand Equity and Thought Leadership.

Why Measure Content Brand Equity?

Content marketing serves two masters: immediate lead generation and long-term brand building. Most teams over-optimize for the former because it's easier to measure. This tool helps you:

  • Justify Content Budgets: Show stakeholders the long-term asset value of your content library.
  • Balance the Mix: Identify if you are over-indexed on ephemeral content (social) vs. evergreen assets (whitepapers).
  • Identify Gaps: Spot missed opportunities in your channel strategy that are hurting your authority score.

How to Use This Tool

  1. Input Velocity: Enter your monthly content production and average reach.
  2. Select Mix: Check the formats you are currently producing (Blogs, Videos, Podcasts, etc.).
  3. Rate Authority: Use the sliders to estimate your SEO visibility and backlink profile.
  4. Analyze Gaps: Review the "Strategic Gaps" section for actionable advice on what to launch next.

Frequently Asked Questions

How is the 'Authority Score' calculated?
It is a weighted metric combining your SEO visibility, backlink strength, and the presence of high-authority formats like whitepapers and books.

What is the ideal Brand vs. Revenue split?
For early-stage companies, a 40/60 split favoring revenue is common. Mature brands often aim for 60/40 to prioritize market dominance and retention.

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Growth

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