Branding
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Free Brand Trust Score Calculator
In the digital economy, trust is the currency of conversion. The Brand Trust Score Calculator helps you quantify how trustworthy your business appears to potential customers. By analyzing your business foundation, reputation metrics, and on-site trust signals, this tool provides a weighted score that correlates with conversion potential.
Why Brand Trust Matters
Studies show that 81% of consumers need to trust a brand before buying. A low trust score often explains high bounce rates and abandoned carts, regardless of how good your product is.
How It's Calculated
We weigh three key pillars: Foundation (age, policies), Reputation (reviews, media), and Signals (transparency, security, social proof) to generate a holistic trust score.
Improve Your Score
The calculator identifies "gap areas"—specific missing elements like a phone number, team photos, or an extended return policy—that are proven to boost consumer confidence.
How to Use This Tool
- Enter Foundation Details: Input your business age and return policy terms. Older businesses with generous policies score higher on stability.
- Input Reputation Metrics: Add your average review rating, review count, and media presence. Social proof is a massive trust driver.
- Check Trust Signals: Select the transparency and security features currently active on your site (e.g., SSL, About Page, Trust Badges).
- Review Your Score: Get your weighted Brand Trust Score (0-100) and an estimated impact on your conversion rate.
- Implement Quick Wins: Use the generated "Priority Wins" checklist to add missing signals and instantly boost your credibility.
Frequently Asked Questions
What is a good Brand Trust Score?
A score above 80 is considered excellent and indicates a high-trust environment. Scores between 60-79 are average, while anything below 60 suggests trust gaps may be hurting your sales.
Is this calculator free?
Yes, this tool is completely free. You can use it to audit your own site or check competitors' trust signals.
Do trust badges actually help?
Yes. Baymard Institute studies show that perceived security (via SSL and recognizable trust badges like Norton or McAfee) can increase perceived trustworthiness significantly for new visitors.