paymentsFinance

arrow_backBack to Dashboard
payments Financial Intelligence

Master your financial metrics.

Calculate Lifetime Value, Return on Investment, and generate professional quotes and invoices instantly.
Growth
Financial growth
Calculation
Calculations
Reporting
Financial reporting
Monitoring
Monitoring

payments Finance

groups
LTV Calc Calculate the True Value of Every Customer
show_chart
ROI Suite Prove Your Marketing Budget is Working
description
Invoice Gen Get Paid Faster with Professional Invoices
request_quote
Quotation Send Quotes That Close Deals 2x Faster

show_chart ROI Calculators for Marketing Channels

Project expected returns and make confident investment decisions based on industry benchmarks.

Benchmark: 15-25%
Benchmark: 2-5%
Benchmark: 1-5%
ESP costs, design, etc.
0
Est. Clicks
0
Est. Sales
Projected ROI
0%
Net Profit: $0
FB: ~$0.97, LinkedIn: ~$5.26
Benchmark: 1-3%
0
Est. Traffic
0
Est. Customers
Return on Ad Spend (ROAS)
0x
Total Revenue: $0
Conservative: 10-20% per quarter
Revenue / Total Traffic
0
Addt'l Traffic
0
Addt'l Revenue
Monthly ROI
0%
Net Profit: $0
$0
Cost Per Lead
0
New Customers
Content ROI
0%
Total Revenue: $0

Free Marketing ROI Calculator

Stop guessing and start measuring. This Marketing ROI Calculator helps you project the profitability of your campaigns across Email, Social Media, SEO, and Content Marketing. Whether you're pitching a budget to stakeholders or optimizing current spend, knowing your numbers is the first step to scaling.

monetization_on

Why Calculate ROI?

Marketing without ROI tracking is just spending. Calculating Return on Investment (ROI) and Return on Ad Spend (ROAS) allows you to identify which channels print money and which ones burn it.

calculate

The Formula

ROI = (Net Profit / Total Cost) x 100. We also calculate channel-specific metrics like ROAS (Revenue / Ad Spend) and CPL (Cost Per Lead) to give you a granular view of performance.

insights

Benchmark Data

Not sure if your 20% open rate is good? This tool includes built-in industry benchmarks for open rates, CTRs, and conversion rates to help you set realistic goals.

How to Use This Calculator

  1. Select Your Channel: Choose between Email, Social, SEO, or Content Marketing tabs.
  2. Input Campaign Costs: Enter your ad spend, content creation costs, or agency fees.
  3. Add Performance Metrics: Input your traffic, conversion rates, and average order value (AOV). Use the benchmark hints if you're estimating.
  4. Analyze the Results: Review your projected Profit, ROI %, and Sales Volume.
  5. Optimize: Tweak the inputs (e.g., "What if we improved conversion by 0.5%?") to see how small changes compound into massive revenue gains.

Frequently Asked Questions

What is a good marketing ROI?
A 5:1 ratio (500%) is generally considered strong for most industries. A 2:1 ratio is often the break-even point when factoring in overhead, while 10:1 is exceptional.

What is the difference between ROI and ROAS?
ROAS (Return on Ad Spend) measures gross revenue generated for every dollar spent on ads. ROI (Return on Investment) accounts for all costs (including labor, tools, and COGS) to measure actual net profit.

How do I calculate LTV?
Customer Lifetime Value (LTV) is the average revenue a customer generates throughout their relationship with you. It's calculated as: (Avg. Order Value) x (Purchase Frequency) x (Customer Lifespan).

Next Step: Now that you know your ROI, calculate your LTV!

Explore Related Tools

payments

Finance

LTV Calc ROI Suite Invoice Gen Quotation