Strategy
Strategy
Pricing Calculator Suite
Optimize your pricing strategy and maximize profitability.
Product/Service Pricing Calculator
Calculate the ideal selling price based on your costs and desired profit margin.
Profitability Calculator
Determine your true net profit and margin percentage.
Break-Even Analysis
Calculate how many units you need to sell to cover your costs.
Discount Impact Calculator
See how much more volume you need to sell to maintain profit when offering a discount.
Hourly Rate Calculator
Calculate the hourly rate needed to achieve your income goals.
Free Product Pricing & Profit Calculator
Pricing is the most powerful lever for profitability, yet most businesses get it wrong. This comprehensive Pricing Calculator Suite helps you find the sweet spot between volume and margin. Whether you're selling physical goods, digital products, or professional services, use these five tools to ensure every sale contributes to your bottom line.
Cost-Plus Pricing
The simplest method: take your Cost of Goods Sold (COGS) and add your desired margin. This ensures you cover costs, but remember to validate the final price against competitors.
Protect Your Margins
Revenue is vanity; profit is sanity. Use the Profitability Calculator to see how overheads eat into your margins, ensuring you don't scale a loss-making product.
The Danger of Discounts
Before running a 20% off sale, check the Discount Impact Calculator. You might need to sell 50% more units just to make the same profit dollars!
How to Price Your Products
- Calculate All Costs: Don't just count materials. Include labor, shipping, packaging, and a portion of fixed overheads (rent, software).
- Determine Value-Based Price: What is the customer willing to pay? If your cost-plus price is $50 but customers value it at $100, you're leaving money on the table.
- Check Break-Even Volume: Use the Break-Even tool to see how many units you must sell to cover fixed costs. High break-even points increase risk.
- Test & Iterate: Pricing isn't static. Test different price points and monitor conversion rates to find the revenue-maximizing price.
Frequently Asked Questions
What is a healthy profit margin?
It varies by industry. Retail typically aims for 50% gross margin (keystone pricing), while SaaS companies often see 80%+. Restaurants and grocery stores operate on much thinner margins (5-15%).
Should I price lower than competitors?
Not necessarily. Low prices can signal low quality. If you offer better service, faster delivery, or higher quality, you should command a premium price.
How do I calculate an hourly rate?
Work backward from your income goal. Add your desired salary + business expenses + taxes. Divide this total by your billable hours (which are often only 60% of total working hours).